Is Victoria’s Secret in Danger?!
The giant lingerie brand which always surprises with top shows led by beautiful girls with even unrealistic look, nowadays is attacked and seems to be in danger.
First few top models like Karlie Kloss, Miranda Kerr Doutzen Kroes left the brand, than competitors like Adore Me offer similar products but with more affordable prices and also available for Plus-size customers.
We admire the Victoria’s Secret models, but lately there are more negative campaigns about them, like the campaign ImNoAngel against the ad “Perfect Body”. They confirm that they are against Victoria’s secret because VS promotes false stereotypes of beauty in this time when the woman’s confidence is brought on the highest level.
They fight for promoting and integrating plus sized models on the fashion shows and lingerie brands, otherwise they lose their relevance and support among the female customers.
Consumers endeavoring Victoria’s Secret to offer larger sizes if they want to exist in the market.
Dana Drew, organized petition against Victoria’s Secret arguing:
“My money and my credit are good enough for them, but the fact that I can only buy items like perfume, lotion, and body spray sends the message that my body is not,”. “Every year I watch the Angel fashion show and would love to purchase the items I see on my screen but can’t because Victoria’s Secret doesn’t sell plus sizes.”
Plus-size brand Lane Bryant took aim at Victoria’s Secret in a new lingerie campaign called “I’m no angel.”
Lane Bryant’s highlights the moment that all women are sexy. To “celebrate women of all shapes and sizes by redefining society’s traditional notion of sexy with a powerful core message: ALL women are sexy,” the company wrote in a news release.
The “I’m no Angel” campaign embraces women of all sizes. They motivated all users to post photos with the hashtag #ImNoAngel, which can be a good lesson for the responsible team of VS., otherwise they will lose their customers.